Design + Photography

Showcase and discussion of the design and photography worlds

Solving Complex Problems Without Reintroducing Solved Problems

Posted on by Forrest Corbett — Posted in Design + Photography, Techknow

One of the toughest challenges in improving a process is understanding what challenges are solved by the current process. It’s really easy to see what might be working with a current approach, but it’s much more difficult to see the problems that are no longer occurring due to the existing process.

This is a common challenge with meetings. I’ve seen teams work together to create effective standing meetings, only to have a new exec decide standing meetings are bad and require they all be removed. All of the problems that were solved by those meetings became problems again and the entire company came to a halt for several weeks and slowly worked its way back to a semblance of productivity after a couple of months (through the returning of standing meetings.)

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The making of the Stevens Pass anniversary logo, and its hidden memorial

Posted on by Forrest Corbett — Posted in Design + Photography, Life, People

stevens-pass-75-years Near the end of my 11th season designing for Stevens Pass, it came time to design a logo, badge, emblem… that encompassed the resort’s 75th anniversary. Little did we know how much life would change by the time it was done. The project ended up being one of the most emotional designs I’ve worked on, and one that ultimately ended in me taking creative work from someone else and not telling anyone.

Although this project had more iterations than most projects – including eight major redesigns – that’s not what set this apart. It wasn’t that this was a big anniversary, or that there were a lot of thoughts on what it should be. Those were all factors, but not the major hurdle. The challenge came as we lost the Ambassador of All Things Rad – Chris Rudolph. He was the effervescent 30-year-old marketing director for Stevens Pass.

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Jack Nichols Photography

Posted on by Forrest Corbett — Posted in Design + Photography, People

I obviously don’t read my own blog that often. For a while I was lucky if I posted once a month. Some categories have clearly seen more posts. Clicking through the navigation, I realized this People section hasn’t seen a new post in eight years. I put this here to showcase cool things from people I know. Give me a little slack, Facebook did take off after I started this…

Anyway, because it’s his birthday and he recently setup a Facebook Page, I wanted to showcase Jack Nichols Photography. I do have some friends that are full time photographers. They do amazing work. Jack is a software engineer, and I always think it’s cool when very technically minded people create great visual work – be it video, painting or photography. Here’s some samples.

 

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Design is not simply aesthetics

Posted on by Forrest Corbett — Posted in Design + Photography, Techknow

Not everyone is a designer

This may seem obvious, but not everyone has design skills and talent. It doesn’t matter which aspect of user experience (UX) we’re talking about, not everyone can do it. Most agencies have a process in place to assign tasks based on skills required. Good agencies are capable at managing external clients, setting expectations, requirements, roles… and enforcing them.

When the client is internal to an organization, sometimes the lines can be blurred. A good process prevents conflicts. Without such a process, occasionally the client can attempt to be the designer.  Continue reading →

The problem with poorly executed image compression

Posted on by Forrest Corbett — Posted in Design + Photography, Techknow

Century 21 Ad Campaign

Actual Century 21 Ad – unedited.

There was a time when image compression was both an art and a science. In the late 90’s I remember new tools coming out, like Fireworks, which gave us better quality images and smaller file sizes. Options like JPEG or GIF, baseline or progressive, selective or adaptive or… mattered. Many people have forgotten this, and many never knew how important it can be.

Often now we just make images PNGs, and we’re more concerned about latency than data transfer, so we often use sprites.

Century 21 Real Estate seems to be running an ad campaign. Unfortunately, one of the final steps in executing such a campaign – image compression – was mishandled. Undoubtedly, the process to create the campaign contained executives, product experts, at least one copywriter, photographer, makeup artist, model and graphic designer.

The problem with poorly executed image compression is that it renders all of those roles rather pointless. The execs and experts could be replaced by untrained monkeys. The copywriter & designer could be replaced by a three-year-old with a crayon. The photographer could have been replaced by a two-year-old with a camera phone from 2003, and perhaps some lighting tips from his mom. Continue reading →