I finally got into a groove working on next season’s stuff for Stevens Pass. So there were a lot of concepts and thus quite a few that weren’t selected. There were a couple related concepts I really liked just from a design perspective, but they weren’t quite a fit for the end goal.
Helvetica: “A documentary about typography, graphic design, and global visual culture.”
I’ve only been working as a designer for a little over a decade. Typography is a huge part of design and one of my greatest struggles has been attempting to convey they importance of typography to clients and fellow designers. The conflict I’ve faced has sometimes left me with a bitter taste.
The comments, expressions, analogies… from the designers interviewed in the documentary echoed many of my thoughts and beliefs. Although occasionally conflicting, the viewpoints expressed created clarity in my consciousness of visual communication.
Every designer should see it. Every person who thinks design is important should see it. Every person who thinks design is unimportant should see it.