For this inaugural edition of The UX Critic, I’m going to show how Alaska Air could do a little better with their inflight entertainment. And by “a little better†I mean “actually usefulâ€. Earlier in the year I took two trips with them, and neither time was I able to get their service to work. The second time was even more irritating because I already knew of one of the blockers to the system.
Part of the reason I’m picking Alaska Air for the first critique is that I really like them. There’s a few airlines I actively avoid. In May this year I actually paid quite a bit more to fly with Alaska – partially because the whole family was going, including my two & six year old kids. Having traveled often for business, I knew Alaska’s service could easily make the flight be enjoyable while other airlines have proven to me a track record to the contrary.
Alaska Air is always improving. I hope this critique will help them continue the pattern of great service. Continue reading →