The UX Critic: Instagram Notification – You have unseen notifications

The first time I saw this on my android phone, I thought “wait a second, you’re notifying me of a notification… why not just show me the notification?” I’m not alone. If you haven’t seen it, here’s what it looks like.

Continue reading →

The UX Critic: Alaska Air Inflight Entertainment

For this inaugural edition of The UX Critic, I’m going to show how Alaska Air could do a little better with their inflight entertainment. And by “a little better” I mean “actually useful”. Earlier in the year I took two trips with them, and neither time was I able to get their service to work. The second time was even more irritating because I already knew of one of the blockers to the system.

Part of the reason I’m picking Alaska Air for the first critique is that I really like them. There’s a few airlines I actively avoid. In May this year I actually paid quite a bit more to fly with Alaska – partially because the whole family was going, including my two & six year old kids. Having traveled often for business, I knew Alaska’s service could easily make the flight be enjoyable while other airlines have proven to me a track record to the contrary.

Alaska Air is always improving. I hope this critique will help them continue the pattern of great service. Continue reading →

Announcing The UX Critic

What’s the purpose of The UX Critic?

This is an ongoing series to help create better designs for experiences with which I have no formal input in refining.

I’ve often said that one of the easiest jobs in the world is a critic. My goal with this project is not to tear down, mock or otherwise insult others who’ve put an unknown amount of effort into something. Instead, it serves two purposes:

  1. Provide valuable UX feedback to a company about their product
  2. Solve real-world UX challenges as examples for others to learn and grow

Continue reading →