Last week Apple, Inc announced US consumers could now rent movies from the iTunes Store. Although Steve Jobs primarily focused on the AppleTV method of renting movies, one can also rent movies through iTunes and view on a computer or iPod.

There are a load of Cans and Cannots–which Engadget has concisely charted ((iTunes and Apple TV rentals and purchases: what you can (and can’t) do)). For instance, one cannot rent HD movies via iTunes.

Not having an HDTV, that’s not much of an issue to me. Overall my experience was fair and while I will likely rent movies from it again, there is much room for improvement.
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